FAMILIES OF MOBILE

Here's a first classification of the most commercially successful mobile products in recent decades.

It 's obvious that, at present, there are many more intersections among the different families that pure blood descendants.

But their perception is very often influenced by their original identity, something we can not ignore in defining the media mix of a campaign. A smartphone, for istance, even if enriched with other functions, will still be perceived and lived as a mobile phone. Once and for all: "The medium is the message."