THE ORIGINS OF "MOBILE"

At the origin of “mobile” idea that we are interested in, referred to widespread consumer electronic devices, there are the transistor and the battery. Between 1954 and '55, in the United States, already conquered by consumer electronics, appeared the first “transistor radio”, a small radio easily portable. It was not a marketing intuition, instead a bet of the two companies that had developed the transistor technology.

Contrary to what is happening in the current mobile diffusion, the transistor radio did not create a parallel environment, different than traditional radio environment.

But affirmed the concept of the domestic technologies use (as well as other products) in mobility, a concept that marketing would have adopted and that would have increasingly led the R & D for decades to come.