Here we go! Not us, but the long-awaited societies resulting from the spread of smart mobile devices.
The impact of these technologies do not seem to be uniform in the world. On the contrary, it appears varied and contrasted just like diverse and complex are all advanced social systems. Or even presents a still greater variety of situations, determined by the fact that the mobile has reached and is investing countries that are not yet advanced (developing or underdeveloped).
Our scope is the world and the way it is adopting the mobile. The intention of the analysis is to track, highlight and interpret all the nuances and the specific geographical, social and cultural characteristics that are driving this adoption.
Our very focused goal, is to improve knowledge and to develop tools in using mobile for corporate communication.
Thank you all.
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