1/29/13

WENT MOBILE IN....

Also from the technological point of view, as well as mental and social, mobile is neither automatic nor immediate.
As illustrated in the graphic below, the main domestic technologies took some time to became mobile.
The older ones (radio and TV) certainly were limited by technological difficulties. But, the reasons why the others were late are related with the gradualness with which the needs and habits of consumption change. Transfer static activities to mobile extensions is neither automatic nor immediate. At least until now.
As may be observed in the figure, over time, the waiting time has gone drastically shortening and PCs, to refer to a device
born static and then upgrade mobile, only took about 5 years to evolve.
Today, in m_societies, mobile is part of the genetics of the products as well as in the expectations of consumers.

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